Kristine Brown

PROBLEM: People struggling with psoriasis can sometimes feel like a day with clear skin, will never come. But people treating with COSENTYX are experiencing over three years of being clear.

SOLUTION: Let’s encourage people to stick with their treatment and reach their own milestones. We created a celebration of the day someone got clear on COSENTYX, and called it “Cleariversary”. We then sought out people treating with COSENTYX for years, and gave them a surprise Cleariversary party where we learned about their journey to clear skin.

“I think that was the best one yet. It felt real, and it felt like me.

It actually made me tear up a little. It made me remember exactly how it felt to go through all of that.”

- LauraLee

Copywriter: Kristine Brown - Art Director: Kate Maldjian