Our client Fit2Me wanted a campaign that would drive users to their workout and lifestyle website hub. The Fit2Me hub is full of tips and tricks, but it also houses an advanced coaching program that helps diabetic patients find the right balance in life. But this was not the only ask, Fit2Me also wanted a social component that would increase their users activity and create a viral sensation with a trending hashtag.
So, how do your #crashercise? Is there a wrong or right way? The answer is simple, just go do it. In this video you can see there are numerous ways to crashercise. Some crashers are work out ready, where others are just work ready. Doesn’t matter how, or when, or where. It just matters that you got your heartbeat up and your feet moving.
Copywriter: Kristine Brown - Art Director: Candice Park