PROBLEM: People with Ankylosing Spondylitis (AS) go day after day with the same back pain. They often push through the pain, and suffer in silence. But if their pain could talk, it wouldn’t be so quiet.
SOLUTION: Show AS sufferers what their back would be saying, and implore them to listen.
Pain has a lot to say, and it’s different for everyone. So, we created an Instagram wall where you can share what your pain is really saying. But we didn’t stop there, because what if pain really had a voice? What would it say? What would it tweet? Who would tweet at? Would you listen?
Copywriter: Kristine Brown - Art Director: Kate Maldjian